When you apply for a digital marketing position, here are some MUST have keywords in your CV. It is essential to keep learning new tools and developing SEO for the business.
Some core skills for a digital marketing specialist:
Google: Google Ads, Google Analytics 4, Google Analytics 360, Google Tag Manager, Google AdWords
Social Media Marketing: Meta Business Suite, LinkedIn, Instagram, Tiktok, Twitter
Remarketing: Email campaign-MailerLite, Mailchimp, Mailjet…
Some tools help digital marketing specialists to work more effectively with the
marketing campaign such as SEMrush, Crazy Egg, Moz OSE, Hotjar…
When writing your key responsibilities in your CV, try to use the formula to describe:
Verb+ Marketing Tool+ Marketing Objective+ Outcome/Achievement
When you describe your achievement, use numbers instead of words, numbers are easy to understand and convictive. You could say:
Developed an Adwords and SEO campaign which lead to an increase of 220% in organic traffic.
Relevant IT skills are also important for a digital marketing specialist, don’t forget to include: Microsoft Suite such as Word, Excel, PowerPoint, Access, Outlook…
A good CV can help you to stand out from the crowd, so before you submit your application, always go back to your CV, read through it. Avoid any typo, wrong tense, spelling mistakes, most importantly, make sure your contact details are correct!